Get The Basics Right
The cornerstones of every business are how they present themselves to the world, and the central hub for where they connect with their audiences. Our Foundational services are how you build those fundamental assets and start to start to really move your company forward.Â
Ignite
Our Ignite Framework is all about selecting the right modules and the right variations of each module to pull together a project that achieves your goals.
Each solution we create is a unique combination for each client, working in concert to represent their organisation to the world.
We’ve teamed up with Sales Inc to leverage their expertise in research, prospecting, and lead generation.
If you’re looking to grow your business, outsourcing lead generation might be a great option for your company. It’s time to get down to the nitty gritty of outsourcing lead generating.
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Strategy & Architecture
Without understanding how your sales & marketing workflows function, how can you understand – let alone optimise – what business success looks like?
By mapping the existing flows for your business and looking at opportunities to improve the structure and performance of yourÂ
Measure Twice, Cut Once
To be sucessful with sales & marketing, you need to understand the order of operations ideal for your business. We help businesses build and optimise their digital marketing architecture and overall commercial workflows.
Without understanding how your sales & marketing workflows function, how can you understand – let alone optimise – what business success looks like?
By mapping the existing flows for your business and looking at opportunities to improve the structure andÂ
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Brand Identity
Without Brand, you don’t have a company.
Yes, we make all the pretty things like your new logo, marketing assets, colourways, and the like. But they each are merely a reflection of what you stand for and why you’re here.
By working with you to define your Brand Identity, KBI shows you who you really are. We help establish your voice, your unique value proposition, your mission, your values, and we help crystallise your vision.
Brand is not a logo. Brand is not a colour… Or a font… Or a feeling.
Brand is an agreement.
Your brand is a ‘quick reference’ for your reputation. Brand is important.
Founder, KBI
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Site Build
Stand out for the right reasons. It’s pretty easy these days to throw something together on one of the many WYSIWYG web editors. The problem is, this simplicity means that they have in many ways become the lowest common denominator for a web presence.
Baseline Site
The first real touchpoint you have with your audience is your site. If it’s not enticing, that may be the end of the conversation. If done well, it provides a basis for education on your product or service, and a frictionless way for your clients to start a conversation, as well as deep insights into the behaviours and interests so help you better connect with your audience.
Our understanding of the security industry, web design science, and copywriting formulas, helps present your organisation optimally to engage prospects professionally.
Our Ignite level is a simple ‘we exist!’ site that can be extended to a more complex learning-based solution at a later date.
KBI.Media The Voice of Cyber ®
KBI.Media reports on the cutting edge of Security. Podcasts, deep-dive articles, streaming news service, and documentaries all dedicated to cybersecurity.
Pillar Content
Understanding what your audience will be interested in through diligent research of your competitors and the thought-leaders that likely abound is fundamental. To then take that sea of data and write a cohesive and interesting narrative, coupled with the technical skills required for SEO optimisation makes it entirely daunting.
Each member of the KBI writing team has deep technical expertise across a broad range of security technologies meaning they catch-on quick. The struggle of explaining complex (and often basic) technology concepts to writers or marketers is no longer required.
Core Content
People come to your site to understand how you might be able to help their organisation improve their security posture. Without the right information – blog posts, whitepapers, case studies, and the like – they have no ability to make that decision. Our deep expertise across a range of cyber disciplines provides the fuel for your site to turn prospects into leads.
SEO
While the quality of the written content on your site must be superior for humans to read, you don’t want to ignore the bots that index all the content for search engines. We understand that world acutely and can ensure that the content we produce not only provides the right information for people, but is also structured for search engine indexing so you get found.
Effective Distribution
Even if you have the best content in the world, unless it’s getting in front of the right audience, it’s essentially useless. Being able to project that content across your site, social media, and beyond is of critical importance, lest all your efforts see you ‘screaming into the void’. We design your distribution strategy to maximise the impact for every article.
KBI.Media The Voice of Cyber ®
KBI.Media reports on the cutting edge of Security. Podcasts, deep-dive articles, streaming news service, and documentaries all dedicated to cybersecurity.
Reporting &Â Analytics
How is your audience reacting to the content and efforts you’re putting out to try and connect with them? What activities are working, what’s not, and where should you be focusing your future efforts?
With KBI, you’ll receive comprehensive, actionable insights from the data we capture. This allows us to hone in on what’s working and do it more. No more ‘vanity metrics’ but rather the information you need to make better decisions that will help grow your company.
Site Traffic & Performance
We install the code to track your site’s performance using one of several options; Google Analytics, Adobe Analytics, or Matomo.
Social Engagement
As part of our Reporting & Analytics, we also cover variou social media channels in terms of key metrics and content engagement.