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Boost

Building Market Traction

Once you’ve all the critical assets in place for your business and your presence firmly established, it’s time to let people 

Boost

Gaining a larger portion of the market becomes more difficult as competition increases. Achieving market dominance in the cybersecurity industry isn’t always straightforward for businesses that can’t lean on their sheer size to keep them in the conversation.

As a company that creates leads, you must cold contact prospects, establish connections, keep up with your social media, and have a strong website. As a general rule, you should concentrate on B2B lead generation tactics that will produce the greatest potential for your company to expand.

We’ve teamed up with Sales Inc to leverage their expertise in research, prospecting, and lead generation.

If you’re looking to grow your business, outsourcing lead generation might be a great option for your company. It’s time to get down to the nitty gritty of outsourcing lead generating.

The Boost Process

Electronic Direct Mail

Content Management

Landing Pages

Direct Outreach

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Reporting & Analytics

Electronic Direct Mail (EDM)

An electronic marketing campaign is solely based on email send-outs. It is the process of building an email database of customers and/or potential customers and sending them communications or special offers directly. An EDM on the other hand is a much more lengthy process and involves more than just email communication. An EDM utilises multiple forms of communication to relay and reinforce the campaign message.

Market Intelligence

What industries and what organisations would benefit from your solutions? We conduct research to unearth the best possibilities and distil the list of prospective organisations down to a lean, highly productive, and highly targeted opportunities for your growth – for your business.

Dataset Creation

We have developed a unique global database of  IT Leadership and technical specialists. It starts by building out a list of prime contacts from our knowledge of the industry, and break that down using a host of variables we know separate the wheat from chaff and integrate it with your CRM.

Mail Campaigns

Getting the tone right in any communication is 
crucial. Having launched countless email campaigns, we know what works. Together, we’ll create a high-conversion program that leads to meetings and presentations, and ultimately, to long-term clients for your organisation.

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Content Creation & Distribution

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Whitepapers & Case Studies

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Film Content

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Content Distribution

SEO, EDMs, and Social
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Landing Pages

In online marketing, a landing page, sometimes known as a “lead capture page”, “single property page”, “static page”, “squeeze page” or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online advertisement.

The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser’s conversion rate. A landing page may be part of a microsite or a single page within an organization’s main web site.

Campaign Specific

For every campaign we 

Industry Specific

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Integrated Solutions

We include some clever code on each page that helps us understand our prospects and retarget them with custom messaging and follow-ups that are required to convert them into customers. Picture a list of 

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KBI.Media The Voice of Cyber ®

KBI.Media reports on the cutting edge of Security. Podcasts, deep-dive articles, streaming news service, and documentaries all dedicated to cybersecurity.

Outreach

As the horsepower for your business, we create a dedicated and relentless level of sales activity by directly making contact with the prospects we’ve identified as your ideal clients. We then put them into a follow-up process and use automations and a strict process to chase them.

Appointment Setting

Using marketing and sales materials we put together with you and Sales Inc. the team then use a combination of direct messaging and warm calling to start a conversation and start getting traction.

Sales Presentations

The team of experts at Sales Inc. deliver presentations – developed in conjunction with your team – at a scale that you can’t. Once the prospects bite, a more direct and personalised demo or onboarding can be scheduled with your internal team.

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Reporting & Analytics

If it’s not measured, it’s not real. As with all of our work, we continuously track the key data required to understand what’s working, and provide valuable insights into how people are responding to each and every touch point and interaction during the campaigns.

Campaign Success

We record all stats and interactions at every touchpoint. We use this as a benchmark to help guide current live and our future efforts together.

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Conversion Tracking

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Qualitative Feedback

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KBI.Media The Voice of Cyber ®

KBI.Media reports on the cutting edge of Security. Podcasts, deep-dive articles, streaming news service, and documentaries all dedicated to cybersecurity.

Frequently Asked Questions – Boost