The way a corporation, firm, or commercial venture displays itself to the public is referred to as corporate identity or corporate image. Branding and trademarks are common ways to depict business identity, but it may also encompass things like product design, advertising, and public relations.
Brand is much more than just a logo or set of colours. It’s a promise of what people can expect when they’re dealing with your organisation.
KBI develop the right level of brand identity for where your organisation is right now. For start-ups, a relatively simple styleguide may be sufficient, but an enterprise needs a much more detailed an nuanced examination and result will be needed. We help codify and document exactly what the ‘rules’ of your brand are, as well as when and how to make use of it all.
Levels of Branding
Ignite Brand Identity
A Baseline for Your Business
A styleguide is a set of key ‘brand ingredients’ and guidelines that helps ensure your organisation is well-represented in a cohesive and compelling manner.
Over the course of several workshops together, we collect and tease out exactly what you need to project into the market and start piecing together all the elements to help you stand out from the competition.
Accelerate Brand Identity
Brand in Full Fidelity
A complete exploration of your brand potential, we create an incredibly detailed documentation of how your organisation is represented.
Want to Know How We Can Help?
Your website is the cornerstone of your digital presence. Everything should be directed to your site – whether from social media or the sites of partners – and feed into your machinery to create, foster, and manage your leads.
KBI build sites as unique as your business, based on the expertise we’ve built upon over years of operation in the security space.
Every business needs a digital presence, and your site is the hub for all your online marketing and communications activities.
To get started, all you need is a simple site that eloquently promotes your business and provides means for prospects to learn and engage with your company. For larger and growing businesses, an information-centric website’s goal is to provide specialised, useful information to a specific audience so that the reader learns something new or gains a better understanding of a topic.
- Show don’t tell your audience why they need you
- Provides concrete reasons why you’re better than the competition
- The user journey is ideal and makes is as frictionless as possible to engage
Types of Sites We Create
Our Ignite Site builds are your first step in creating a proper digital footprint. We build clean, simple sites, designed to carry your message to the world, and to become the hub for your business.
- Rapid deployment
- Fully extensible for future development
- Optimised for SEO
- Expertly crafted copy and design to represent your company
Our Accelerate Sites are designed to bring sophistication and automation to the fore. Whether building upon your Ignite Site, or as a stand-alone project, this site type is designed to educate your prospects so they’re ready to take action.
- Designed to house and make best use of your content
- Built to provide greater business intelligence
- Provide truly compelling arguments to your prospects
- Make your user journey and conversion much smoother
KBI.Media The Voice of Cyber ®
KBI.Media reports on the cutting edge of Security. Podcasts, deep-dive articles, streaming news service, and documentaries all dedicated to cybersecurity.
Frequently Asked Questions – Foundations
Quite simply, you don’t. All marketing is educated guessing.
Auspiciously, KBI as a company has been well educated in this realm having made a lot of guesses over the past half-decade operating in this niche.
Whether we’re executing on a defined plan of attack, or helping guide you through a strategic engagement, the (frankly daunting) number of data points we’ve collected means we’re removing the fog-of-learning for your organisation and fast-forwarding straight to a clear route towards the outcomes sort.
Brand is not a logo. Brand is not a colour… or a font… or a feeling…
Brand is an agreement. Your brand is a quick reference for your reputation.
Brand is important.
~ Cam Perry
Brand Identity is much more inclusive than just a logo or colour scheme. Brand is what we look like, how we communicate, our people, our audience, every time we interact with someone. Getting it right is not just important, it’s absolutely vital to the success of a business. And while it may evolve, without investing the time and effort to define your brand identity, your company is doomed to tread water while you’re using the logo you bought from an online freelancer that ticked the box.