Amplify! | KBI.Digital

Amplify!

Get The Basics Right

The main way people connect with businesses now, is through content. By creating educational materials for your audience, they can learn about your solutions and engage with you when they’re ready to move.

Amplify!

Our Amplify! Framework is all about figuring out your audience, creating content that will resonate with them, and then making sure they see it. Frequently.

We create bespoke content campaigns designed to make you visbile and get prospects interested in what you’re saying.

If you’re looking to grow your business, outsourcing lead generation might be a great option for your company. It’s time to get down to the nitty gritty of outsourcing lead generating.

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Communication Style

How do you talk to the people you want to reach? Are you saying what they actually want to hear?

Are You Talking In The Right Language?

Even the largest of enterprise organisations fall into what’s easy. If your content is flat-lining, it’s probably because it’s uninspired and irrelevant to your audiences. It’s not them that’s in the wrong, it’s you. And that’s OK, it just means that you need to take a fresh approach on how you’re trying to connect with them, not just the content in and of itself.

KBI helps businesses reinvigorate their voice and their message, and improve the way they connect with their audiences.

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Written Content

Understanding what your audience will be interested in through diligent research of your competitors and the thought-leaders that likely abound is fundamental. To then take that sea of data and write a cohesive and interesting narrative, coupled with the technical skills required for SEO optimisation makes it entirely daunting. And it’s also a massive time sink to do, let alone the ‘learning’ of how to write properly for your audience and for the web!

Each member of the KBI writing team has deep technical expertise across a broad range of security technologies meaning they catch-on quick. The struggle of explaining complex (and often basic) technology concepts to writers or marketers is no longer required. Instead, our team of SEO experts and technical writers work in concert to present the optimal solution for your content writing needs.

Messaging Heirarchy

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SEO Research

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Hub-n-Spoke Ideation

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Whitepapers & Case Studies

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Blog Articles

Social Covers
Logos
Corporate Messaging

Social Distribution

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See Our Portfolio

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Podcast Production

Launching a podcast isn’t hard at all these days. Launching a successful podcast that doesn’t become akin to a full-time job does, however, require expertise and experience. We’ve run our own incredibly successful podcasts now for five years, and taken the reins to run turnkey podcast solutions for our clients too.

Audience & Market Research

Coming up with the idea to ‘do a podcast’ is very common, but putting in the initial work to research and design a podcat that will actually find an audience? That’s harder. We run that process for you – from workshops to audience interviews, we’ll build something powerful for your business.

Fundamentals

Launching a podcast requires a lot of up-front work to set it up for success. From the format of the show, to artwork, distribution & RSS aspects, to process documentation, all need to be addressed lest the podcast become such a burden and time-soak that it’s halted after 4 episode.

Hub-n-Spoke Ideation

Knowing what the central topic for your podcast should be isn’t too difficult. Being able to come up with all the ancillary discussions and ideas for future topics is a lot more challenging. We help our clients map out exactly what they need to cover, to help find the right guests.

Promotion

How are you going to ensure that all the hard work pays off and that people know your shiny new show exists? How do you build your audience, and build momentum, rather than it getting shelved and withering on the vine? There are methods to maximise your chance for podcasting success.

Distribution

There are literally thousands of podcat directories, each to be managed, integrated, and maintained. This can be a daunting task, and if not done correctly, your podcast won’t reach more than a handful of people and fall flat. Building something amazing doesn’t matter if nobody hears it.

Analytics

Decision-making is all about having the right data, and using it in the right way. We provide complete reporting for every episode. By collecting proper metrics, and understanding how to interpret them, we can refine and iterate on each aspect of the show to improve and dominate your vertical.

KBI.Media The Voice of Cyber ®

KBI.Media reports on the cutting edge of Security. Podcasts, deep-dive articles, streaming news service, and documentaries all dedicated to cybersecurity.

Film Content

Film-making has even more severe barriers. Our own production studio, Stilt.Studio has years of film-making and content production experience, kitted out with cinema-grade equipment, and cutting-edge workstations, our experts in film production can create something truly special.

Company Overviews

The whole purpose of marketing is to tell your story – who you are, and how you can help. Our Company Overviews provide an opportunity to tell your audience directly what it is you do, and to educate them specifically on how you can make their lives better.

Campaign Content

Answering specific details about the solutions you offer in concert with other efforts – like Sales Outreach – can skyrocket conversions, turning prospects into customers. From our stand-alone services through to our Boost and WebKast services: film converts.

Documentaries & Short Film

Sometimes you need to dive deeper. We’ve created documentaries to explore topics in depth to help educate your audience. And our new streaming series, ‘2FA’ can be woven into the Amplify! program we offer, so that it gets launched in front of as many people as possible.

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Content Performance

What good is all the content in the world, if you don’t understand how your audience is engaging with it, or what you might do next?

KBI.Media The Voice of Cyber ®

KBI.Media reports on the cutting edge of Security. Podcasts, deep-dive articles, streaming news service, and documentaries all dedicated to cybersecurity.

Frequently Asked Questions – Amplify!

What are the differences for cybersecurity marketing vs other industries?

Technology in general, is an exacting field. Security is arguably an even more imperious niche within.

In the security industry, every bit & byte needs to be precise and have reason, lest it be an additional vector for attack. Marketing for such an industry niche is equally demanding with each and every effort requiring checks and balances, and the intricacies of the subject matter be not just known, but understood.

Fortunately, everyone that works for KBI has a strong appreciation for technology, and in fact, has worked within the industry. The founders, and much of the advisory board of KBI, have worked at the coalface of security, holding diverse positions from Analyst to COO and much in between.

What is SEO?

SEO or ‘Search Engine Optimisation’ is the very deliberate efforts to improve increase both the quality and quantity of traffic to a website through an understanding of how search engines work and behave. This exclusively refers to unpaid efforts, as direct or paid website traffic from advertising and the like – though it also includes aspects of SEO – fall into the realm of Search Engine Marketing (SEM) which is a different beast altogether.

Imagine writing something so good that even Google and friends are forced to pay attention.
That’s what we do to bring attention to our clients.

Although the algorithms behind search engines are ostensibly a ‘blackbox’, with the right strategy & efforts from the experts at KBI, we help businesses ensure their organisation is found and indexed by search engines like Google and Bing. This is done through understanding the complex suite of variables that underpin SEO, and being able to reverse engineer how they work through trial & error, and frankly, insane amounts of research and engagement with the global SEO community. Oh, and it really helps to be an incredibly talented writer. SEO is hard but rewarding.

Who should be using the Amplify! Program?

Whether you’re a global company or an organisation that’s already gone through our first two framework Programs; Ignite then Accelerate, your digital presence now has found its footing.

We are fond of the analogy that this is like fishing. Building the ship, the fishing poles, weaving the net, finding the right location. This is the Ignite and Accelerate phases. Now if we’re serious about catching fish, we start chumming the water to attract the fish en masse…

That’s the content we create. It’s still up to you to pull in the fish and fillet them, but now you’ve plenty of opportunities.