The Attention You Need
If nobody knows your company exists, do you think it will for much longer? Awareness and Interest are the lifeblood of every business, and that needs to be recognised and worked upon if you’re ever going to be successful.
Traffic
Gaining visibility in a saturated market isn’t easy. It is, however, simple. We know how to seed an audience, build that Awareness and Interest, and start increasing the volume of people that consider your organisation as the right solution for them. A combination of content types, or a focused approach, we deliver incredible content. From SEO written pieces, unique podcasts where you control the conversation, or films that explain your unique value: educate!
If your company exists but you don’t make a sound, does anybody even know you exist? Without that, how do you hope to make commercial inroads?
We create content that attracts the right people and explains exactly why they should be talking to you about your security solutions.
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Written Content
The written word has always been the main tool to convince more people than the voice can possibly reach. It is still the most powerful tool to show people why your business is unique, and how you can make a difference.
SEO writing necessitates an understanding of analytics and the ability to write high-quality material. It’s where data science and art collide.
We write for people first, and only then look to optimise for search engines. Ultimately, what search engines wants to do is present the best resources to the people looking for answers. And by trying to ‘game the system’ short-term shortcuts become long-term liabilities.
With KBI, our written words are all about helping your audience understand why they need you and doing so clearly and concisely.
KBI.Media The Voice of Cyber ®
KBI.Media reports on the cutting edge of Security. Podcasts, deep-dive articles, streaming news service, and documentaries all dedicated to cybersecurity.
Podcast Production
Making a podcast doesn’t have to be difficult, but it does take time, and the most time-consuming element is frequently the strategic planning required to set the right trajectory, and to then edit the audio. every. single. time.
We turn simple conversations into lead-generation and educational opportunities to connect better with your audience
Fortunately, KBI takes care of all your podcast design, editing, and distribution to help your turn raw audio into professionally edited episodes, freeing you up to concentrate on other areas of your business operations.
Film Creation
Getting your message in front of people can be tricky. Getting them to actually take it in is even harder. The best way to connect – other than in person – is film.
If a picture is worth one-thousand words, what, exactly, is the worth of 24 pictures every second?
We’ve been creating corporate films for cybersecurity businesses since 2017, helping organisations like Actifio and IBM, and even dozens of start-ups educate and entertain their audiences, and promoting their capabilities across myriad of online channels.
KBI.Media The Voice of Cyber ®
KBI.Media reports on the cutting edge of Security. Podcasts, deep-dive articles, streaming news service, and documentaries all dedicated to cybersecurity.