Security Marketing & Communications
The Voice of Cyber
Helping every organisation connect with their audience better.
Are You Ready To Engage?
How do you connect with your audience in a world competing for that very same attention?
Whether sales & marketing, internal communications, or improving public perception, it’s all about engagement. That means connecting on a human level.
Enterprise or start-up, B2B or B2C, the reality is everything is P2P: Person-to-Person.
KBI helps businesses connect with their audience and build true engagement while letting technology and automation do the heavy lifting. Less administrative work and just genuine conversations with the people that matter to you.
Stay in the Know
Keep in the loop with news and ideas in the security field with constant articles, films, and interviews with some of the foremost experts in cyber from around the world.
Join Us
How We Help – A Designed Approach
KBI have built a range of frameworks based on best-practice and our own unique experience inside the security industry. In line with your situation and objectives, we select the right modules that help hit the right note with your audience.
Ignite
How do you hit the market aggressively and make an impact from a standing-start? Ignite helps start-ups launch and scale using data-driven systems to sustainably and intelligently grow businesses on a budget. No ‘growth hacking’, just reliable systems.
Amplify!
Tech organisations don’t make content for a living. We do. We work with start-ups through to the largest enterprises in tech to articulate and plan compelling content for their audiences, to enage, educate, convince, and convert with written and video content.
Konnect
How do you create, develop, and push out material for your organisation successfully? Whether Security Awareness Training (SAT) to improve security posture, Incident Response PR scripts, we help businesses shape the narratives that define their security.
Advisory
Even with the internal capabilities to execute, organisations often need expertise and a fresh perspective and to adjust their approach. KBI’s Advisory service helps with product management, marketing audits, through to total CMO functions.
Marketing By Design
We don’t launch marketing campaigns by shooting from the hip. The KBI approach is to do thorough research to understand..
Marketing & Communications
We help businesses tell their story. From start-ups through to global enterprises, we distil your messaging and help you take that to the world. The right words in the right way to create true engagement.
Media
We’ve created several unique platforms to help executives undertstand the trends and changes within the security sphere. Speaking with thought-leaders around the globe, we provide the 10k foot view.
Ready to Get Started?
Schedule a time to speak with one of our Consultants about how your company can ….
Targeted Audiences
For Targeted Results
We help security and emerging tech businesses connect to their audience through digital platforms – amplifying the right messaging to the right people, and using hard data to get insight into what’s working and what’s not working.
We design and build sophisticated marketing architecture and produce engaging content to draw your ideal audience in. We remove the “sales” approach with awareness, education and story-telling, creating advocates and inbound leads.
By taking your audience on a journey through innovative digital flows, they are pre-sold, and ready to buy-in. That means higher conversion rates and fewer inefficient resources needed.
KBKast
The award-winning Cybersecurity Podcast for Executives. We focus on the outcomes, not just the tech.
Most Recent Episodes
Episode Archive
KBlog
Articles and musings from the KBI Krew and the occasional collaborator.
Australian Health Records and Notifiable Data Breaches
Key Points: 25% of all data breaches contain Health Data Of Health Sector breaches - 41% were malicious or criminal data breaches Of malicious or criminal data breaches - 40% were cyber incidents 16% of Health Sector Data breaches affected 1,000-25,000 people The...
How To Prevent Payment Redirection Fraud At Your Conveyancing Practice
Enforcing Two-factor Authentication (2FA) on your email service is a robust security measure that can prevent payment redirection fraud. In the following article, we demonstrate how you can enable this powerful security feature on your corporate email accounts hosted...
How to Protect Your Legal Practice from Payment Redirection Fraud
This article is aimed at helping legal professionals who commonly provide payment instructions for trust accounts and other transactions over email. Providing payment instructions over email puts you at risk of payment redirection fraud. In this article, you will...
Is Your Conveyancing Practice Secure From Hacking?
The recent media reports of fraud against conveyancing practices suggest that professionals should be taking measures for protecting their businesses from cyber attacks. Cybercriminals primarily rely on an email-based attack known as phishing to help commit payment...
A Scam Which Preys on Vulnerable People (and Works!)
This phishing campaign is a prime example of how heartless cybercriminals prey on vulnerable people. Our experts have been made aware of a new email extortion scheme targeting Australians. The email suggests that a backdoor has been installed on the victim's computer...
Email Impersonation Scams: What You or Your IT Staff Can Do to Protect Your Business
A major cyber threat to Australian businesses is email-based impersonation scams targeting key personnel. The scheme involves cybercriminals mimicking business owners and executives through the use of phishing emails. Criminals typically pose as personnel in positions...
Businesses Require New Techniques to Combat Phishing in 2018
The Verizon 2018 Data Breach Investigations Report provides valuable insights into emerging phishing threats. CISOs, IT managers and cybersecurity consultants should be aware of new phishing techniques this report raises in order to better manage the associated risk...
Is the Cybersecurity of Your Business PEXA Ready?
You may have read about the highly publicised PEXA fraud which was reported last week whereby a Melbourne family was left homeless. As it transpired, the family’s conveyancer had their email hijacked by a cybercriminal. This lead to the conveyancer’s PEXA account...
Cybersecurity Tips for Conveyancers and Solicitors using PEXA
You may have heard of the recent cybercrime perpetrated against the Australian e-conveyancing platform PEXA. A former MasterChef finalist and her family had $250,000 stolen from a property purchase transaction on the platform at settlement. In the following article,...
The Collateral Damage of Carpet Bombing
[fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility"...
