Security Marketing & Communications

The Voice of Cyber

Helping every organisation connect with their audience better.

Are You Ready To Engage?

How do you connect with your audience in a world competing for that very same attention?

Whether sales & marketing, internal communications, or improving public perception, it’s all about engagement. That means connecting on a human level.

Enterprise or start-up, B2B or B2C, the reality is everything is P2P: Person-to-Person.

KBI helps businesses connect with their audience and build true engagement while letting technology and automation do the heavy lifting. Less administrative work and just genuine conversations with the people that matter to you.

Stay in the Know

Keep in the loop with news and ideas in the security field with constant articles, films,  and interviews with some of the foremost experts in cyber from around the world.

How We Help – A Designed Approach

KBI have built a range of frameworks based on best-practice and our own unique experience inside the security industry. In line with your situation and objectives, we select the right modules that help hit the right note with your audience.

Ignite

How do you hit the market aggressively and make an impact from a standing-start? Ignite helps start-ups launch and scale using data-driven systems to sustainably and intelligently grow businesses on a budget. No ‘growth hacking’, just reliable systems.

Amplify!

Tech organisations don’t make content for a living. We do. We work with start-ups through to the largest enterprises in tech to articulate and plan compelling content for their audiences, to enage, educate, convince, and convert with written and video content.

Konnect

How do you create, develop, and push out material for your organisation successfully? Whether Security Awareness Training (SAT) to improve security posture, Incident Response PR  scripts, we help businesses shape the narratives that define their security.

Advisory

Even with the internal capabilities to execute, organisations often need expertise and a fresh perspective and to adjust their approach. KBI’s Advisory service helps with product management, marketing audits, through to total CMO functions.

Marketing By Design

We don’t launch marketing campaigns by shooting from the hip. The KBI approach is to do thorough research to understand..

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Marketing & Communications

We help businesses tell their story. From start-ups through to global enterprises, we distil your messaging and help you take that to the world. The right words in the right way to create true engagement.

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Media

We’ve created several unique platforms to help executives undertstand the trends and changes within the security sphere. Speaking with thought-leaders around the globe, we provide the 10k foot view.

Ready to Get Started?

Schedule a time to speak with one of our Consultants about how your company can ….

Targeted Audiences

For Targeted Results

We help security and emerging tech businesses connect to their audience through digital platforms – amplifying the right messaging to the right people, and using hard data to get insight into what’s working and what’s not working.

We design and build sophisticated marketing architecture and produce engaging content to draw your ideal audience in. We remove the “sales” approach with awareness, education and story-telling, creating advocates and inbound leads.

By taking your audience on a journey through innovative digital flows, they are pre-sold, and ready to buy-in. That means higher conversion rates and fewer inefficient resources needed.

KBlog

Articles and musings from the KBI Krew and the occasional collaborator.

Australian Health Records and Notifiable Data Breaches

Australian Health Records and Notifiable Data Breaches

Key Points: 25% of all data breaches contain Health Data Of Health Sector breaches - 41% were malicious or criminal data breaches Of malicious or criminal data breaches - 40% were cyber incidents 16% of Health Sector Data breaches affected 1,000-25,000 people The...

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Is Your Conveyancing Practice Secure From Hacking?

Is Your Conveyancing Practice Secure From Hacking?

The recent media reports of fraud against conveyancing practices suggest that professionals should be taking measures for protecting their businesses from cyber attacks. Cybercriminals primarily rely on an email-based attack known as phishing to help commit payment...

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A Scam Which Preys on Vulnerable People (and Works!)

A Scam Which Preys on Vulnerable People (and Works!)

This phishing campaign is a prime example of how heartless cybercriminals prey on vulnerable people. Our experts have been made aware of a new email extortion scheme targeting Australians. The email suggests that a backdoor has been installed on the victim's computer...

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Is the Cybersecurity of Your Business PEXA Ready?

Is the Cybersecurity of Your Business PEXA Ready?

You may have read about the highly publicised PEXA fraud which was reported last week whereby a Melbourne family was left homeless. As it transpired, the family’s conveyancer had their email hijacked by a cybercriminal. This lead to the conveyancer’s PEXA account...

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The Collateral Damage of Carpet Bombing

The Collateral Damage of Carpet Bombing

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Ignite

Amplify!

Konnect

Advisory

KBKAST

KBTV

KBLOG