Quite simply, you don’t. All marketing is educated guessing.

Auspiciously, KBI as a company has been well educated in this realm having made a lot of guesses over the past half-decade operating in this niche.

Whether we’re executing on a defined plan of attack, or helping guide you through a strategic engagement, the (frankly daunting) number of data points we’ve collected means we’re removing the fog-of-learning for your organisation and fast-forwarding straight to a clear route towards the outcomes sort.

If you’re not 100% on where to start, we’re here to help navigate that too. Depending on where your business currently sits, it’s very likely one of our Services or Solutions will be the right path for us to travel down together.

The best way to start to plan our approach is to organise a chat for us to start to define what’s required:

Technology in general, is an exacting field. Security is arguably an even more imperious niche within.

In the security industry, every bit & byte needs to be precise and have reason, lest it be an additional vector for attack. Marketing for such an industry niche is equally demanding with each and every effort requiring checks and balances, and the intricacies of the subject matter be not just known, but understood.

Fortunately, everyone that works for KBI has a strong appreciation for technology, and in fact, has worked within the industry. The founders, and much of the advisory board of KBI, have worked at the coalface of security, holding diverse positions from Analyst to COO and much in between.

Brand is not a logo. Brand is not a colour… or a font… or a feeling…
Brand is an agreement. Your brand is a quick reference for your reputation.
Brand is important.

~ Cam Perry

Brand Identity is much more inclusive than just a logo or colour scheme. Brand is what we look like, how we communicate, our people, our audience, every time we interact with someone. Getting it right is not just important, it’s absolutely vital to the success of a business. And while it may evolve, without investing the time and effort to define your brand identity, your company is doomed to tread water while you’re using the logo you bought from an online freelancer that ticked the box.

SEO or ‘Search Engine Optimisation’ is the very deliberate efforts to improve increase both the quality and quantity of traffic to a website through an understanding of how search engines work and behave. This exclusively refers to unpaid efforts, as direct or paid website traffic from advertising and the like – though it also includes aspects of SEO – fall into the realm of Search Engine Marketing (SEM) which is a different beast altogether.

Imagine writing something so good that even Google and friends are forced to pay attention.
That’s what we do to bring attention to our clients.

Although the algorithms behind search engines are ostensibly a ‘blackbox’, with the right strategy & efforts from the experts at KBI, we help businesses ensure their organisation is found and indexed by search engines like Google and Bing. This is done through understanding the complex suite of variables that underpin SEO, and being able to reverse engineer how they work through trial & error, and frankly, insane amounts of research and engagement with the global SEO community. Oh, and it really helps to be an incredibly talented writer. SEO is hard but rewarding.

Our Ignite Program is a collection of independent project frameworks designed to help identify and create the critical marketing assets for technology start-ups. It’s adaptable nature means that we customise the variables delivered for each client, without needing to proverbially re-invent the wheel. This culminates in the delivery of brand identity, a core website, social media presence, service catalogue, pillar content, and even fundamental reporting & analytics.