And it’s also a massive timesink to do, let alone the ‘learning’ of how to write properly for your audience and for the web!
Understanding what your audience will be interested in through diligent research of your competitors and the thought-leaders that likely abound is fundamental. To then take that sea of data and write a cohesive and interesting narrative, coupled with the technical skills required for SEO optimisation makes it entirely daunting.
Each member of the KBI writing team has deep technical expertise across a broad range of security technologies meaning they catch-on quick. The struggle of explaining complex (and often basic) technology concepts to writers or marketers is no longer required.
The complex world of film-making has even more severe barriers. Our own production studio, Stilt.Studio has years of film-making and content production experience, kitted out with cinema-grade equipment.